Usage: The fritter flour is a simple ingredient that lets you use it on an array of different ingredients. To use the frying flour, there are two different things you need to prepare, the batter and its content. Firstly, cut open the packet of fritter flour and pour out 100g of it into a mixing bowl. If you are cautious of spilling the flour when cutting the packaging open, simply poke a small hole close to the top of the packaging, this will allow all the flour to fall to the bottom of the packaging and leave the top of the packaging empty, preventing and spilling of the fritter flour. Then, pour about 110ml of water into the mixing bowl and mix thoroughly until the fritter flour and the water becomes a smooth mixture. But before making the batter, you should prepare its content first. Firstly, take out a few bananas, preferably the Cavendish banana, a sweet variant of it. The bananas should be sliced into pieces that are about 1 centimeter thick. Now that the bananas are prepared, dip them into the dough mixture, and make sure that it is evenly covered on all sides. Be wary that no egg is needed to stick the batter and the bananas and that if there is too much batter coating the banana, the end product may not be crispy. Lastly, put it into the frying pan or skillet. Let it cook in the hot oil until the coating has become golden in color. Lastly, strain it to remove excess oil and place it on a plate that is based on a kitchen towel. Now it is ready to be served, a delicious gluten-free food that is perfect for breakfast, teatime, and even as a dessert.
Certification(s) & Mentioning(s): Industri Makanan Jati Sdn Bhd has acquired a very important certificate that helps them establish relevance in the market.
Packaging: Each of the multipurpose flour is packaged in 300g packaging, with 12 packs available in each carton. The dimensions of the packaging are 245mm X 380mm X 220mm. The packaging is non-transparent, displaying a picture of banana fritters and a chef that approves the use of this fritter flour. On top of the packaging, the branding, Aroma, is placed and under it, Banana Fritter Flour is written in the Malay language using a large yellow font with red outlines.
Storage Instructions: Simply store the fritter flour in a dry room at room temperature and its shelf life of 24 months should be fulfilled unless the packaging is damaged. To avoid damage to the packaging, please prevent any prolonged direct contact with sunlight.
Made of rice flour, corn flour, baking powder, and salt, the fritter flour is easily a popular product especially in the Southeast Asian region, Malaysia, Indonesia, and Singapore specifically. This is due to the popularity of the pisang goreng or banana fritters, that is commonly served as breakfast and teatime. It can also be found sold in street food vendors across the motorways, where customers are easily found traveling long distances, simply on their trip back from work or on their way to hang out with friends, and many more instances. It is a simple fried snack to make and hard to screw up for the sellers, making it easy for customers to approach and buy even if it is not their regular supplier of banana fritters. Bananas are the most commonly used fruit to make fritters using fritter flour due to their abundance in availability. Especially if you live in a kampung area, you likely have at least one banana tree in your backyard garden, and its supply is also easily found in grocery stores, night markets, and supermarkets. Fritter flour has also grown more in popularity due to the evolution of the dish, where in the mid-2010s, a new trend came surging, making it a norm to add cheese to every dish in existence even if it makes little to no sense, giving birth to the cheesy banana fritters and the cheesy chocolate banana fritters.
Other iterations have also existed, replacing bananas as the content for the fritter’s recipe. Vegetables and fruits that are used are bananas, cassava, sweet potato, and zucchini. Although there are other fritters using proteins such as chickens, shrimps, anchovies, and squids, they use a different type of fritter flour that may taste differently if you opt to use this fritter flour instead.
Established just after the turn of the millennium, Industri Makanan Jati was founded by Mr. Tan Poh Kong. Together with his wife, they have built the company into a trusted company that produces multiple types of frying flours which are certified Halal by the Malaysian Islamic Development Department, JAKIM. The company as of now produces over 120 metric tons of production output per month, using only automated production methods for 8 hours a day.
- Origin: Malaysia
- Feature
- Ingredients
- Certification(s) & Mentioning(s): JAKIM Halal
- Shelf-Life
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