KI.TA Chicken Rice Paste - 180g

Usage: The palatable chicken rice paste from KI.TA is incredibly versatile and can be used to create a myriad of dishes from fancy meals to simple bites, making it an ideal pantry must-have. One of the most coveted dishes that can be made with the help of this spread, is as the name suggests, a generous serving of chicken rice. Simply add a spoonful or two of the tangy paste to your rice and cook it through as you would normally. With the heaps of garlic and ginger found in this mix, the all too familiar scent of your traditional chicken rice is sure to waft through your kitchen, all with a few simple steps.

Not only that, you can also add some of this chicken rice paste into your generic stir frys and sautees, for a boost of delicious, umami flavour that can turn any plain meat or vegetable into a gourmet dish.

The convenient and portable nature of the paste, also allows for it to be stored in office pantries and professional kitchen areas where the need to conjure up quick and easy meals might be at an all-time high. Mix a spoonful of this chicken rice paste into your instant noodles or a microwaved rice meal to kick things up a notch. 

Certifications & Mentionings: KI.TA is proud to have received various awards that stand as a testament to both the high quality of its products, and its services, and are listed below as proof of legitimacy and assurance:

1. JAKIM Halal certified: JAKIM, which is the Halal Division of the Department of Islamic Development Malaysia, is Malaysia's regulating authority for Halal certification and is responsible for determining if food, merchandise, or services are Halal. The aforementioned Halal certification has been granted to KI.TA's chicken rice paste, allows customers, particularly Muslims, to be more confident in purchasing this product as it adheres to hygiene requirements and Islamic rules by following the guidelines. 
   
   
2. Hazard Analysis Critical Control Point (HACCP) certified: Hazard Analysis Critical Control Point (HACCP) is a quality management approach or system that combines analytical, rational, and methodical work methods to detect hazardous circumstances while applying safety control procedures that focus on prevention-related variables.
   
   
3. Good Manufacturing Practice (GMP) certified: The GMP system, also known as Good Manufacturing Practise, governs the working environment in a factory by implementing good procedures to produce products that are both safe and of high quality as evidently displayed in the chicken rice paste by KI.TA.
   
   
4. Malaysian Made: 100% locally made with the highest quality ingredients, the chicken rice paste utilises local and natural flavours to further enhance the quality of each mealtime.
   
   
5. No Artificial Flavourings & Colourings: All of KI.TA’s products are made without the addition of artificial flavourings and colourings, allowing consumers from all walks of life and health conditions, to enjoy the delectable flavours of the brand.
   
   
6. Authentically Asian Made: KI.TA’s thick chicken rice paste is uniquely crafted with staple local ingredients that are at the heart of every Malaysian’s meal, with the primary goal of appeasing the tastebuds of the locals. Having conquered the authentically Asian taste, this savoury paste has undoubtedly become a household favourite within the Malaysian community.
   
   
7. Led by a Masterchef: Founded from the creative mind of the former secretary general of the Malaysian Chef Association, KI.TA’s line of products is led by the World Gourmet named Master Chef, Bernard Lee who was also recognised as the youngest and most renowned chef by The Star newspaper.

Packaging: The versatile chicken rice paste from KI.TA is carefully packed within a high-resistant glass jar that ensures the safety of the product itself against external elements and force. The jar is further enforced by the metal cap that seals the opening of the jar to prevent any spills and leaks, thus adding an additional layer of protection.

Storage: Much like most condiments and cooking sauces, the locally made chicken rice paste should be stored at room temperature prior to opening. Once opened, however, it should be kept refrigerated to ensure the quality and taste of the sauce within.

Manufacturing Process: In order to further accommodate the growing needs of the brand and the company, KI.TA has opted to include automation in its manufacturing process that features the following steps:

1. Auto-Labelling: A manufacturing procedure in which each product such as the chicken rice paste is labelled by a stamping machine as it is transported to the next equipment for the next phase.
   
   
2. Auto-Packaging: The procedure where each of the products is packaged by automation in accordance with the company's established packaging method.
   
   
3. Auto-Mixing: In repetitious product mixing procedures, KI.TA utilised automation or machines instead of manual labour. 

Chicken Rice Paste Overview

Chicken rice is a highly popular dish in Malaysia and neighbouring Southeast Asian countries, and is widely available across the nation, from street food vendors to upscale restaurants. It is considered to be one of Malaysia’s top crowd-pleaser dishes with many variations to its name. The Chinese population in Malaysia has two distinct variations of the dish - Cantonese and Hainanese. Cantonese influences have been incorporated into Hainanese chicken rice, including the preparation method and type of chicken used. The occasional use of extras like Galanggal or tamarind during the rice cooking process further enhances the aroma of the dish whilst elevating it.

In today’s day and age where everyone is bent on the hustle culture o working around the clock, it might not be very feasible to make chicken rice from scratch no matter how much we crave it. To address this shortcoming and to provide a viable solution as well, KI.TA’s line of cooking pastes and sauces has been introduced in order to tackle this very issue of time constraint at its root. Now with the chicken rice paste from the brand, anyone can truly cook like a chef with nothing more than a few minutes to spare, and familiar, household ingredients to add.

About Chef B Sdn Bhd

Founded in 2016, KI.TA is a leading food paste manufacturing company led by Bernard Lee, the creator of KI.TA who is of Malaysian Chinese and Thai Nyonya ancestry. As the stepping stone of this venture, Bernard Lee has seen his fair share of accolades and recognitions since the start of his career in the 90s. Named Star Paper's youngest known chef in the 1980s, Bernard Lee launched his first business in 1999, selling cakes and other confectionary treats, which then grew and expanded into becoming a food paste manufacturer. 

In addition to this, Bernard Lee is also the former secretary general of the Malaysian Chef Association and has also been recognised as a Master Chef by World Gourmet, as well as served on the World's Chefs' Panel of Judges for numerous years and on the World Gourmet event's advisory board. He had also previously worked for more than ten years as a personal chef to royal families, adding to his repertoire, and he has also served as a judge in several Food & Hotel Asia tournaments and competitions.

With KI.TA presently, Chef Bernard Lee believes that chefs are responsible for the eating lifestyles and habits of their consumers, hence imparting this value in the making and creation of all of Chef B’s products that are specially curated by converting authentic Chinese food into Halal food for a wider consumption among consumers.

In line with the production of Chef B’s Kuey Teow Sauce, Teriyaki Sauce, Thai Paste and Chicken Rice Paste, the brand is committed to providing the best of qualities and services to its patrons whilst attempting to reflect their belief that everyone can ‘Cook Like a Chef’.

Chicken Rice Paste Specifications

1. Net weight of 180g (6.34oz)
2. Shelf life of 1 year
3. Chicken-infused flavour
4. Oily and viscous texture
5. Authentic, Asian taste
6. Without additional artificial flavouring and colouring
7. JAKIM Halal, HACCP and GMP certified
8. Made with naturally sourced ingredients