We aspire to be a world-class manufacturer of great food and beverages, only so we can put a smile on your face every day. We see a SUPER product in every home & daily occasion, a perfect companion for you when you savour life and little joys. Super, your ingredient for a smile.
We are inherently good at bringing together different tastes, textures and aroma to create that perfect cup. Our expertise is understanding society’s tastes preferences and we have high regard for creating products which occupy a meaningful place in the lives of our consumers.
The vision for SUPER coffee started out as a simple one. To make coffee delicious, convenient and accessible in a tea-drinking region. The concept of a 3-in-1 coffee sounds like a really obvious invention today, but it revolutionized coffee consumption and to this very day, it is still the predominant and preferred form that coffee is consumed in Asia. Being a pioneer in beverages mixes, SUPER is known to be a master blender – creating hundreds of taste variations in coffee, tea and cereal mixes.